January 15, 2015 by EmilyCRios
The microblogging site Tumblr last updated it’s Terms of Service in January 2012. They start their terms with a note saying that they have included annotations that are not a part of the contract, but are meant to emphasize the terms and help users follow them.
Tumblr realizes how confusing Terms and Conditions are and that a lot of people probably do not read them so their annotations are meant to help users understand the terms and maybe even chuckle a bit.
They know kids are going to sign up or attempt to sign up for the site so stating clearly that the age requirement is based on legislation is smart and I kind of loved that they told those younger than 13 to ask for a Playstation 4 or to try reading a book.
Tumblr is fuel by the fact that users can like and reblog content so I was interested to see what their terms said about who had ownership over content. According to their terms users own the rights to any intellectual property a user posts on the site but grant Tumblr “a non-exclusive, worldwide, royalty-free, sublicensable, transferable right and license to use, host, store, cache, reproduce, publish, display (publicly or otherwise), perform (publicly or otherwise), distribute, transmit, modify, adapt (including, without limitation, in order to conform it to the requirements of any networks, devices, services, or media through which the Services are available), and create derivative works of, such Subscriber Content.”
They make sure to include the statment that “creat[ing] derivative works” is not intended to give Tumblr a right to make substantive editorial changes or derivations, but does, for example, enable reblogging.”
Terms and Conditions are long and filled with legal jargon, but Tumblr does a great job at keeping things simple and including boxes of annotations that put things in simple terms that the average person can easily understand.
At the end of the terms Tumblr include a link so that users can look at prior versions of the terms and see what things have been changed.