October 2, 2013 by EmilyCRios
Social media is no longer limited to Facebook posts and Tweets video and photo sharing sites like Pinterest, YouTube, Instagram and Vine have become extremely popular for individuals and for brand’s trying to increase their online presence.
The popularity of these sites illustrate how powerful visuals can be and how they garner more engagement than text alone. According to an infographic included in Visual Content: your New BFF photos and videos are what drive the most engagement on Facebook’s top brand pages with video beings shared 12 times more than links and text post combined and photos linked two times more than text updates.
Vine is a video sharing app that allows users to create, view and upload looping 6 second videos. In six months Vine gained 13 million users and according to a BuzzFork 5 vines are tweeted every second, most vines are sent between 10-11 a.m. and on June 7, 2013 more Vines were shared than Instagrams. Since Instagram launched video capabilities on June 20 it would be interesting to see the comparison between Vines and Instagrams shared and what is being shared.
Pinterest is a photo sharing site that allows users can pin images and videos to pin boards. Content posted can be re-pinned or liked by others. Users can also follow boards created by others. Pinterest is all about visuals and can be a perfect place for business to generate an online presence. Kathleen Davis writes why business should be on Pinterest and those reasons lie in the numbers. According to data from Wishpond 43 percent of Pinterest users interact with retailers or brands they like on the site, compared with 24 percent of Facebook users. Wishpond also found that 70 percent of Pinterest users surveyed say they use Pinterest for inspiration on what to buy and that Pins that include an item’s price get 36 percent more likes than pins that don’t.
Based on these numbers every brand should strive to develop a strong Pinterest profile and make Pinterest a part of their social media strategy. The benefits of doing so, according to Roye Okupe, include:
- Drive massive quality traffic to your site.
- Get a platform to build relationships with customers and establish credibility.
- Share content with your followers without having to write lengthy blog post.
- It is a better choice for sharing business product images and video compared to Twitter and Facebook.
Launched in 2005 as a video-sharing website YouTube, the site now see more than 4 billion hours of viewership a month. YouTube is a major player and as the number 2 search engine it is crucial that brands have a YouTube page and are creating content that is searchable and will draw people back to their main site.
“YouTube, and video in general, allows its users to see the action, to see someone using a product they might be thinking about buying,” Technorati Media CEO Shani Higgins said. “Consumers trust what they can see, and they trust people who have used the products they’re looking into.”
People are accessing YouTube from a variety of sources. When it seems like everyone has a smart phone, tablet or both people can search YouTube wherever they are and because of this the more a brand creates content for the site the more likely it will be that people will see it.
One of the biggest things people fail to realize or forget about YouTube, according to Julie Perry, is that in addition to being a video-sharing site YouTube is also a social network that allows users to like and share videos, add friends, subscribe to channels and interact through comments.
All of these sites can have huge benefits for a brand if the brand adds them to their social media strategy.
Should companies have profiles on all the major social media sites or should they focus on those that they feel work best with their brand and their message?
When it comes to YouTube, Instagram, Pinterest and Vine which one are you using the most? How are you using it?