LinkedIn is changing the way people view and create resumes.
It is a space to take the traditional words on paper resume and make it more interactive and give users a space to connect with companies and individuals from fields they work in or want to work in. “LinkedIn also is pushing into content by aggregating business news and hosting expert blog posts, to give professionals more reasons to linger on the site. The more active its members, the more ads LinkedIn can sell and the more data it garners for its corporate customers’ hiring and recruiting needs” (Rusli)
When it comes to creating a compelling LinkedIn profile many people, myself included, are failing to utilize all that the site has to offer. LinkedIn also you to include a summary with your profile that basically serves as a space to tell about yourself and sell yourself to potential employers. Many people fail to complete a summary and that is one of the “8 Mistakes You Should Never Make on LinkedIn” according to Libby Kane. LinkedIn is similar to other social media sites in that it allows you to post status updates. According to LinkedIn Career Expert Nicole Williams In 8 Mistakes, You could be updating about a colleague getting a promotion or sharing a great article you wrote. Every few days, put something in your status to keep it fresh, and show you’re active and engaged—no one will know what you’ve done if you’re not showing it off.”
Another mistake you should avoid according to LinkedIn’s senior manager of corporate communications Krista Canfield, is having a lackluster professional headline. She mentions this mistake in regards to journalists, but it is important that everyone has a strong, appealing headline because it can be used to draw people to your profile.
As far as my own LinkedIn profile I have the basics in regard to using it as strictly a resume, but I definitely need to brush it up with a more professional photo, a headline and I need to begin creating status updates. Status updates are important because “once people have found your profile, seeing things like your latest updates will let them know you are active as well as the right fit for their business needs,” according to Kristi Hines.
After this week’s readings what, if anything, are you going to change about your LinkedIn profile?
What are your feelings about LinkedIn?How big a role to you feel it should play in company recruitment?