September 16, 2013 by EmilyCRios
There are many misconceptions out there about Google+, which I believe mostly stem from the fact that people were expecting it to be just like Facebook. When it wasn’t people, like myself at first, did not want to take the time to see what Google+ was all about because it looks so different from other social media sites.
The key to knowing how to use both sites is knowing how they work and what searching using each site does and how to best get your content seen by people who all comes down to algorithms.
Facebook’s social graph has allowed the site to gain knowledge about user’s preferences and whom they communicate with. According to Shel Israel “Graph Search certainly benefits organizations, but it also has unique, valuable and sustainable advantage to the hundreds of millions of people using Facebook. Unlike what we do at Google, we can find people, places, photos and interests based on whom we talk to on Facebook. Israel also writes that when it comes to are relationships Facebook is in the know whereas Google knows what we are looking for.
Facebook can be a great marketing tool if brand’s can get their content displayed in a high location on the News Feed. EdgeRank is an algorithm created by Facebook that determines what is displayed on the News Feed and how high. This is important because posts that people see in their news feed are what they engage with. This algorithm looks at edges or everything you do on Facebook and ranks edges based on importance to the user. Each edge is given a value or weight with the most weight given to actions that tale more time to accomplish such as comments.
With EdgeRank it is vital that brands not only create content, but that they use that content to engage with their audience.
Amy Porterfield offers 5 types of Facebook posts that will spark engagement:
1. Bake in an easy call to action.
2. Know your “Facebook fan fun triggers.”
3. Ask for feedback on your projects.
4. Let your images do the talking.
5. Be a rebel with your promotions.
Google+ is more than your average social media site. “Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google, it will gain page rank and appear in Google’s search results” (Steve Rayson). Google has implemented Search, plus Your World which includes these features:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
- Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
Because anyone has the power to post content online Google introduced real author that “allows a web page to announce the author of the page by pointing to a Google+ profile page (which has to link back to the site for 2 way verification)…This is incredibly powerful for Google as it allows them to do exactly what I mentioned above – they can now verify the author of a web page” (Anthony).
Regardless of the social media platform being used it all comes down to the content and the steps the creator is taking to deliver that content to the audience. Users have to be willing to learn how social media sites work and focus on trying these sites out before writing them off.
What do you use more often Facebook or Google+? Why?
Does knowing that sites use everything you do post online in their algorithms make you think differently about what you post and where you post it?