September 10, 2013 by EmilyCRios
As with any tool used to reach an audience before branching out on Twitter brands need to take the time to listen and see what their customers are saying about them. They also need to develop their Twitter voice and decided what their goal for using Twitter is going to be.
Brands should utilize Twitter because of its capacity to connect and interact directly with an endless number of consumers. Of the countless brands with Twitter handles, the most engaged brand is @Notebook which is also know as Notebook of Love.
Love is the only option that is always available to you.
— The Notebook (@Notebook) September 10, 2013
“3 Twitter Engagement Tricks You Should Do Every Day (From The #1 Most Engaged Brand On Twitter)” by Mark Fidelman touches on what three things Branden Hampton, the creator of @Notebook, has done to make his brand the most influential and engaging on Twitter
- Create Relevant, Resonant Content: Brands need to deliver content that followers can relate to because if they can relate they are more likely to interact with the brand and share positive experiences with others.
- Respond to EVERYONE: Engagement will vastly improve if brands respond to every tweet and answer every question. Follower will most likely retweet brand’s responses or mention the interaction on Twitter, which in turn engages more people.
- Don’t Limit Yourself to One Community: Hampton has created multiple sites and brought in different experts to be the voices of the target-specific brands.
According to Hampton, “It’s about finding the right people to create the right content that resonates very well. I train people on creating highly resonate content, and then they can use that information along with their specific expertise and knowledge to create compelling content for that account’s followers.”
Social media manager and entrepreneur Aaron Lee also believes that engagement is crucial in having a successful Twitter account. In his “5 Strategies for using Twitter Effectively,” Lee suggests that users keep tweets short, use only one or two hashtags per tweet, use images, include a call to action and spell our the word Retweet instead of just using RT.
Following Lee’s suggestions will help keep the audience engaged and encourage them interact, which is necessary because if people are not interacting with a brand on Twitter that what is the point of the brand even existing on the platform.
There re numerous lists of how you should use Twitter and how you can become better and more effective at tweeting, but there are also things you should avoid doing on your Twitter account. Kim Garst lists 9 Twitter Fail to Avoid which are:
Fail #1: Using Twitter to make hard sales
Fail #2: Ignoring the conversations about either you or your business
Fail #3: Over-tagging
Fail #4: NOT claiming your name or business name on Twitter
Fail #5: Inconsistent tweeting
Fail #6: Spam kills
Fail #7: A generic business profile
Fail #8: Protecting your posts
Fail #9: The “crazy” profile picture
What do you like/dislike about Twitter?
What do you primarily use your Twitter account for?