August 26, 2013 by EmilyCRios
As time passes and technology advances new methods of communicating are developed and change the way people go about communicating. One thing that has caused an immense change in communication in the last few years is the increasingly popular use of social media sites. While these sites can serve as a way of interacting with friends they also serve as a way to build a personal brand.
In “The Hidden Benefits of Social Media Marketing,” Stephanie Chandler writes that one of the most powerful ways to use social media is to use it as a toll to build your brand. Having an online brand that portrays who you are as a person and as a potential employee is important because more and more companies are looking to candidates’ online presence during the recruitment process. According to a Jobvite survey 92% of employers use or plan to use social media to recruit.
So where should one start in regards to creating their online brand? Scott Elser, co-founder of Launchpad Advertising, offers four points needed to create a social media strategy, which include finding your venues, discovering your voice, adjusting your volume and setting your strategy.
Discovering you voices in essential in developing a strong social media brand and any successful social media campaign. Online communication is different from face-to-face interaction in that there are not physical or visual meters to gauge what a person aims to communicate. So much of how we communicate come from non-verbal cues so when communication is occurring online one needs strive to develop a voice that conveys personality and that one values the ideas being shared because as Elser points out, “Engagement happens on a human level. Companies that succeed in social media humanize their brands–they create a unique voice and personality.”
One of the most beneficial things of creating your own personal online brand is that all the power lies in your hands because you are the creator deciding what content you want to send out and how you want to interact with your audience.
Creating a clean, professional social media brand can help in a job search, but how much stock should be placed in web presence alone? Klout is a company that measures users social influence and gives them a Klout between 1 and 100. Jeanne Meister writes that Klout scores are going to become increasingly more important and that online presence is going to replace the traditional resume.
When it come to creating a personal social media brand and how it can affect employment opportunities several questions come to mind including:
Should online presence be the only factor in getting hired?
Should you maintain separate social media sites for personal use and for creating a personal brand to seek employment?